And how most people habitually train their brain to resist focus altogether.

Photo by Nathana Rebouças on Unsplash

Sometimes my brain can be frustratingly irresponsive, even when I do everything right. I close the door to my study and leave my phone on the other side, along with the cats. I close all browsers except for Soft Murmur and prepare my notes.

Yet my brain just won’t focus…

5 myths, and 3 truths.

Photo by David Pisnoy on Unsplash

There’s nothing wrong with misconceptions. In fact, I think they’re great. They open up space for debate.

Switching to a low-waste, sustainable lifestyle is a challenge to deep-rooted modern conveniences. Therefore, it’s surrounded by plenty of myths. And these myths also sometimes serve as excuses.

Many people would genuinely love…

Don’t miss the high demand, low competition sweet spot.

Photo by Daniel Thomas on Unsplash

If you don’t already have an existing audience, starting an Amazon business from scratch in 2021 is crazy. Amazon is saturated. Unless you come up with a brand new superstar invention everyone wants, it’s impossible to get noticed alongside the firmly established big players. You will be suffocated.

This is…

Martina Doleckova

Minimalist with 4 rescued cats and a maximalist book collection. Left a safe 9–5 in scientific publishing to live my life. Fan of alternatives.

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